Reimagining Ideal Fitouts
for the Digital Age

The founder narrative — connecting five decades of Ideal Group's engineering legacy to today's design-led fit-out practice. Editorial team portraits, pull-quote from leadership, vision/mission, and heritage statistics.

The heart of the site. A filterable asymmetric masonry grid — featured projects at double scale, sector filters for Retail, Office, Residential, F&B, and Hospitality let prospects find relevant work instantly.

Transforms projects from gallery dumps into stories. Full-viewport hero, three-act narrative (Brief → Challenge → Approach), mixed-layout gallery, technical specs, and seamless next/previous project navigation.

A unified template serving Interior Design, Fabrication, and Turnkey Solutions. Each gets its own hero, detailed scope checklist, filtered project showcase, and value propositions. Tab navigation between services.

Replaces the typical 4-icon static layout with an immersive scroll-driven timeline. Each phase — Direction, Design, Value, Delivery — gets its own section with deliverables and estimates. Ends with an interactive FAQ.

Highlights Ideal's unique advantage — in-house fabrication. A macro-detail hero celebrates craftsmanship, followed by a filterable product gallery: Custom Furniture, Joinery, Feature Walls, Display Units, and Reception Desks.

Rebranded from "News" to "Insights" — signaling expertise over press releases. Editorial grid with featured article prominence. Category filters: Project News, Industry Insights, Company Updates. Supports SEO strategy.

The most strategically important page. Redesigned from a generic form to a 5-step consultation booking experience (project type, stage, budget, details, calendar). Expectation-setting copy creates a premium concierge feel.

Positions Ideal as a destination employer. Team-focused hero, expandable accordion job listings with apply buttons, culture section highlighting Craft, Growth, Collaboration, and Creativity. General application pathway included.